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Training can be personalized using online resources to determine an individual’s learning preferences and personality characteristics. This study provides an overview of learning style, personality types, and multiple intelligences theories; lists and describes selected testing instruments available on the Internet; and provides strategies for teaching and learning, considering different learning styles.

There are explicit calls for research devoted to how political actors present their brand to the electorate and how this is interpreted. Responding to this, the purpose of this paper is to build an understanding of how political brand messages and values are received and aligned with voter expectations, which in turn shapes the consistency of a political brand.

Using an interpretivist perspective, this two-stage approach first focuses on semi-structured interviews with internal stakeholders of the UK Conservative Party and second uses focus group discussions with external stakeholders (voters) of age 18-24 years. Data was collected between 1 December 2014 and 6 May 2015.

The findings suggest that the UK Conservative brand had recovered from the “nasty party” reputation. Further, the Conservative brand was perceived as credible, trustworthy and responsible, with positive associations of “economic competence”. However, while the nasty party imagery has declined, the UK Conservative brand continues to face challenges particularly in terms of longstanding negative associations perceived by both internal and external markets.

It must be acknowledged that all research methods have their own limitations, and acknowledging these will strengthen the ability to draw conclusions. In this study, for example, due to time constraints during the election campaign period, 7 participants supported stage one of the study and 25 participants supported stage two of the study. However, participants from stage one of the study represented all three elements of the UK Conservative Party (Parliamentary, Professional and Voluntary). In addition, the elite interviews were longer in duration and this provided a greater opportunity to capture detailed stories of their life experiences and how this affected their brand relationship. Similarly, participants for stage two focussed on young voters of age 18-24 years, a segment actively targeted by the UK Conservative Party.

The brand alignment framework can help practitioners illuminate components of the political brand and how it is interpreted by the electorate. The increasing polarisation in politics has made this a vital area for study, as we see need to understand if, how or why citizens are persuaded by a more polarised brand message. There are also social media issues for the political brand which can distort the carefully constructed brand. There are opportunities to evaluate and operationalize this framework in other political contexts.

The brand alignment model extends current branding theory first by building on an understanding of the complexities of creating brand meaning, second, by operationalizing differences between the brand and how it is interpreted by the electorate, finally, by identifying if internal divisions within the political party pose a threat to the consistency of the brand.

Firms invest much money in information technology (IT) since IT support has been recognized as a critical enabler of employee outcomes. However, the value obtained by organizations and their employees is not always as much as they anticipated because of, at least partly, a poor relationship between IT staff and users. The purpose of this paper is to apply the social capital theory to examine relationship management between IT and business and explores mechanisms through which social capital between IT staff and users affect users’ employee outcomes, including job satisfaction and job performance.

Based on social capital theory and past literature, the researchers propose a research model and explore the effect of social capital on knowledge sharing, IT users’ perceived service quality, job satisfaction and ultimately job performance. Based on a survey of 289 respondents, this study applies the partial least square technique to test the research model.

Mediation test was performed to explore the effect mechanisms of social capital on employee outcomes, and the results indicate that three dimensions of social capital affect IT users’ job satisfaction and job performance in different approaches.

This study uses social capital theory to direct how to improve the poor relationship between IT staff and users and provides a useful insight into the mechanisms through which three dimensions of social capital improve users’ job satisfaction and job performance.

The purpose of this chapter is to present an overview of the status of African American women in academe. The primary context is the Predominately White Institution and the terms African American and Black are used interchangeably. We discuss the silencing of this group of women while privileging others. To date, little has been written on this topic. Much less has been written about the African American females’ struggles in silence, both personally and professionally (Collins, 1986). We end by putting forth strategies that African American women might consider as they soar in leadership roles.

Purpose — In this chapter a case will be made for the importance of measuring well-being in transport mobility research. A number of well-being measures and determinants of well-being will be presented in reference to the current project. This chapter will then conclude with some practical recommendations for transport mobility researchers wishing to include well-being measures in their future studies.

Methodology — Measurement methods associated with previous transport mobility and well-being research will be critically examined so that strengths and limitations can be identified. The measurement approach to well-being adopted for the current project will be presented and associated challenges experienced by the research team will then be discussed.

Findings — A review of the extant transport mobility research which includes an assessment of well-being shows that it is not uncommon for unstandardised measures of well-being to be adopted. In addition, exploration of relationships between transport mobility and well-being are often undertaken without any consideration of potential moderating or mediating factors. More work is needed to advance our knowledge of the transport mobility and well-being relationship and the underlying mechanisms driving this relationship. Research also needs to focus on undertaking longitudinal studies which will enable causation to be established.

This paper reports on the successful introduction of a sophisticated online catalogue system at the library of the Scott Polar Research Institute, Cambridge, using the Muscat program package. The system provides to both end‐users and library staff a choice between boolean searching on keywords and access using relevance feedback based on free text in English, mixed with UDC classification numbers. The system is implemented on an IBM 3084 computer. Significant benefits from the application of relevance feedback are reported with 10,000 records on file.

Describes the changing role and function of libraries caused by cuts, new technology, etc. Discusses future directions and challenges, especially with regard to IT. Examines new initiatives for libraries, including training shopkeepers as librarians and having in‐store libraries. Uses the case of Brent Libraries as an example.